I design scalable enterprise systems that make complex work feel effortless.
I’m Atul, a Product Designer. Over the last 5 years, I’ve untangled multi-role platforms for enterprise clients and partners including Microsoft, Hitachi, and Deloitte - focusing on structural logic, business impact, and interfaces that don't break when they scale.
Take a look at projects I've done…
Enterprise Bank Management
Product Design • UX Strategy
Streamlined complex financial workflows into a unified, scalable, and intuitive dashboard for branch managers.
Enterprise Design System
Design Systems • UI Architecture • Documentation
Architected scalable component library and visual language, reducing design debt and accelerating engineering handoff.
AI Task Management
End-to-End Mobile UX • Prototyping
Designed an intuitive mobile experience that leverages AI to prioritize daily workflows and reduce cognitive load.
B2B Agency Web Experience
UX/UI Design • Brand Strategy • Conversion Optimization
Led strategic redesign of a creative agency's digital identity, improving user journeys, brand perception, and client conversions.
AI Anomaly Assistant for Hitachi's Workflow
UX/UI Design • AI Product Design • Enterprise Experience
Designed a private AI assistant for finance teams to explore anomalies and answer ERP-related queries.
DEWA Digital Service Management Platform
UX/UI Design • Enterprise Product Design • Workflow Management
Designed an enterprise portal for managing requests, approvals, operations, and performance across user roles.
The strategy
behind the screens.
I believe the most critical design work happens long before anyone opens Figma. For the past 5+ years, my focus has been on the structural integrity of digital products - understanding the root problem and building scalable systems that don't fall apart six months after launch.
Currently leading product design at Celebal Technologies, I thrive in the space where complex business constraints meet intuitive user experiences. I stay close to the work, from early-stage UX research all the way through to engineering handoff and final shipping.
When I step away from the screen, I’m usually sketching, reading history, or studying interior spaces. The principles are the same everywhere: hierarchy, proportion, and knowing exactly what to leave out.
SKILLS
UX Strategy
Interaction Design
User Research
Systems Architecture
Rapid Prototyping
EXPERIENCE
Reviews from Humans !